Global Marketing Director / Global VP - London or Essex
Company: Jacky Harte Job Ref: JHVP Start Date: ASAP Hours: Full Time Working Term: Permanent Position Salary: £70,000 to £90,000
Description:Title: Global VP / Marketing Director / Growth Hacker
Location: United Kingdom - London or Essex
My client is a private equity backed full-service software company that specializes in Integrated (Data) Analysis and Insight. Their mission is to help marketing departments get a 20/20 vision of the full customer experience and help their clients unleash the full business impact of their customer and market intelligence data. Clients are Global 2000 enterprises across a variety of sectors, including insurance, consumer electronics, automotive and consulting.
Reporting directly to CMO and assisted by a small team, you will be the lead "growth hacker", taking end-to-end charge of the marketing process and systems in order to generate high quality leads and optimally sell the company value.
Key responsibilities and accountabilities:
Marketing strategy setting and execution - Define overall marketing strategy together with CMO and execute with the team.
High quality lead generation - Grow business by generating high volumes of high-quality marketing qualified leads (MQLs) for the sales team to pursue and close.
Optimal "sell the company value"-From sales enablement and helping sales optimize their effectiveness through optimal "sales kit / infrastructure" and support, to effective branding and communication and customer engagement.
Skills / Experience Required:
5-10 years relevant experience in B2B Software / SaaS Marketing
Entrepreneurial self-starter who takes full ownership and gets things done.
Hands-on experience in setting up and optimizing a successful "growth hacking / lead generation machine" (tools and processes).
Deep knowledge of Salesforce CRM, Hubspot or similar, GoogleAdwords, SEO / SEM, GoogleAnalytics, Content Marketing, E-mail marketing, Conversion optimization, A/B Testing.
Analytical with a high degree of computer / online literacy.
Strong design and written (English) communication skills.
You think in terms of processes and structures.
What is on offer:
An attractive package including performance-based bonus.
An entrepreneurial, agile and low-bureaucracy working environment within a rapidly growing global software company.
A leading-edge product that customers love and that impresses every prospect who sees it.
A clear and focused market.
This is a new role and can be located in Essex or London.
If you recognise yourself in this challenging profile please apply now!