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Senior Marketing Executive (Communications Specialist)


Company: Tony Martin
Job Ref: 2112/TM
Start Date: ASAP
Hours: Full Time
Location: London, England
Working Term: Permanent Position
Salary: £25,000 - £35,000


Description:

Senior Marketing Executive (Communications Specialist)

Job Market: Marketing / Insurance Sector

Senior Marketing Executive - About the job:

To support marketing activities by organising day to day marketing activities and campaigns, including the production and distribution of high quality, engaging written content.

Senior Marketing Executive - Key Responsibilities:

Manage the delivery of day to day marketing campaigns and planned initiatives across a range of communication channels e.g. email, social, web, PR, advertising.

Create written content such as articles, website copy, blogs, emails, social media updates/posts, presentations, video scripts, as well as a range of product support literature. This includes collaborating with stakeholders across the business on technical content.

Collaborate with design colleagues to create engaging content

General Duties and Tasks:

Collaborate with colleagues across the business to understand business needs and together with marketing objectives, use this to drive new ideas for compelling marketing campaigns

Manage PR activities and relationships with journalists

Jointly manage social media accounts with colleagues on a daily basis

Operate and administer CRM and email marketing software

Operate and administer WordPress CMS

Create and administer customer surveys

Arrange and organise occasional events

Create and administer regular and one-off charity campaigns

Check communications produced by other team members for impact and accuracy

Maintain product documentation library and liaise with internal stakeholders on changes

Keep up to date with emerging digital and content marketing techniques and applications

Monitor industry developments in group risk and employee benefits, react to news and schedule internal and external updates

Senior Marketing Executive - Key Skills and Experience

At least 4 years marketing experience, alongside a CIM or similar marketing qualification

Exceptional copywriting skills

Proven record of managing effective marketing campaigns

Ability to think and write creatively

Ideally Degree educated or similar

Ideally experience in financial services sector

Exceptional communicator

Willing to show initiative

Full of ideas

Creative thinker

Enthusiastic and lively

Company Benefits:

Typically up to 15% of salary as an annual bonus

10% non-contributory pension

Life and health insurance,

Gym membership

Travel insurance amongst others.



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