My client has an exciting opportunity for a Senior Product Manager to join their Sales & Marketing Team.

This is a new position where you will be key in maximizing the potential of client partnerships.
You will manage the development and maintenance of compelling product propositions within specific sectors and ensure achievement of New Business and Renewal turnover targets.
Your Account Management team will support you and ensure that these propositions help to add value to our business partner brands.
You will manage the effectiveness of these propositions in terms of cost of business acquisition, supporting achievement of the Group’s profitability targets, as well as ensuring alignment with key strategic initiatives set out in the Group’s business plan.
As a key figure within your business area you will process multiple streams of information from other business areas, clients and members of your team, orchestrating the delivery of optimum propositions in consideration of these inputs.
Ideally you will come from a similar role and have a background in Insurance (white goods specifically) or from the Financial Sector.

Key Responsibilities:

Business Objectives:

Meet both new business and renewal premium income targets for specific sectors.
Ensure target acquisition costs are met across each sector under your control.
Develop consumer pricing strategy for clients within your remit to maximise income and ensure the consumer pricing and acquisition cost strategy meets marketing budget requirements.
Develop and manage test plan activity with the aim of maximising efficiency of all marketing contacts.
Work with other areas of the Marketing team to implement optimum direct mail, outbound telesales and inbound telesales and email strategy to maximise premium income.
Develop and manage business plan for the sectors under your control.
Create business plans for all of the top accounts in your sector to deliver the required new business, renewal income and the overall marketing budget.

Team Management:

Provide inspirational leadership of Account Managers and their teams within the sectors allocated.
Develop a high calibre team, tasked with maximising performance and flexibility in the achievement of Group objectives.

Example Activities:

Coordinate development and implementation of new revenue generating activity and initiatives within your sector.
Develop relationships with key client marketing contacts, leveraging Sales team support and the relationships managed by your Account Management team.
Monitor revenue and acquisition cost performance.
Develop and deliver action plans to mitigate risk of budget shortfall.
Analyse reports on all KPI’s within your sector and develop structures for continuous performance improvement.
Manage relationships with external suppliers and partners.
Oversee creative strategy for clients within your sector. Understand through market research the marketplace for each sector e.g. volume/size/product and the competitive environment.