Reporting to:

Telemarketing Supervisor

Job Purpose:

To generate leads by telephone, by qualifying, nurturing and engaging customer prospects, whilst upholding the integrity of the customer database.

Key Responsibility Areas:

Re-Activating Existing Accounts - To re-activate existing accounts that have ceased trading within a specified period but traded within the same period prior to this downturn.
Contacting Low Spend Accounts - To Increase spend on nominated accounts - through identifying order opportunities that can be passed to the local branch in the form of a sales lead.
In addition to identifying opportunities to develop these accounts further.
Additional Involvement in various Ad hoc duties to support sales team will be undertaken along side daily primary functions as a secondary objective.

Key Performance Indicators:

Achieve your campaign targets as set by the Marketing Manager.
Achieve daily outbound call target – 40 calls.
Achieve weekly sales lead target - 5 per week / 20 per month.
Complete customer records appropriately.
Ensure that all mailing changes are made immediately (additions amendments and deletions) for every customer contacted.
Ensure that all changes made to the mailing database (additions and amendments) meet the required standard.
To gather email addresses for every customer contacted, as these will be used in future marketing campaigns.
Satisfy callers, by ensuring that actions are always followed up.
Ensure that all sales leads circulated by the team have full contact details and detailed information about the customer requirements.
Follow up with sales staff the status of sales leads after a two week period.
Participate in weekly Telemarketing meetings, and provide. feedback to the Telemarketing Supervisor any information which will have an impact on other marketing or sales activities, including competitor information.
Any other support needed for day to day running of department, including support during holiday periods & major events.
Weekly report to be completed every Friday.
Queries and deletions to be forwarded to the Marketing Manager every Friday.